Cardiac Surgery Social Media Marketing Guide

Platform Selection and Strategy

LinkedIn

• Professional Updates
  • Share surgical innovations and techniques
  • Post case studies (maintaining HIPAA compliance)
  • Highlight team achievements and certifications
• Audience: Healthcare professionals, referring physicians

Facebook

• Community Engagement
  • Patient success stories (with consent)
  • Heart health awareness content
  • Team introductions and facility tours
• Audience: Patients, families, community members

Content Guidelines

Clinical Content

• Use appropriate medical terminology with lay explanations
• Include high-quality medical illustrations
• Reference peer-reviewed sources
• Maintain HIPAA compliance

Engagement Topics

1. Minimally invasive techniques
2. Robotic cardiac surgery advances
3. Heart valve procedures
4. Preventive cardiac care
5. Recovery success stories

Posting Schedule

Frequency

• LinkedIn: 2-3 posts per week
• Facebook: 3-4 posts per week
• Instagram: 2-3 posts per week

Best Times

• Professional content: Tuesday-Thursday, 8-10 AM
• Patient education: Monday-Friday, 6-8 PM

Compliance Guidelines

Must Include

• Disclaimer statements
• Privacy notices
• Emergency guidance
• Clear contact information

Must Avoid

• Patient identifiers
• Specific medical advice
• Unverified claims
• Promotional pricing

Analytics Tracking

Key Metrics

• Engagement rates
• Referral traffic
• Appointment requests
• Community growth

Crisis Communication

Response Protocol

• Designate spokespersons
• Pre-approve response templates
• Establish escalation procedures